A company logo is a core element in the presentation of a business. Even though a lot of time and creativity is usually invested in the development of a new logo, or the redesign of an existing logo, they often remain static.
Using motion graphics and animation, a logo cannot only be 'brought to life' but new dimensions can be added to its original scope and visually explored. The results are a variety of short film sequences that help to anchor the trademark, brand and logo in the viewer's memory.
Iris Lengauer, SCOOOP-Specialist
Motion Graphic, 2D Animation
Text: Florian König, Chief Operations Producer, SCOOOP | visual concepts GmbH
SCOOOP | visual concepts – your specialists for modern and moving communication.